In 2016, a computer program made a move in the game of Go that baffled experts. It defied centuries of human strategy. What seemed like a mistake was, in fact, Move 37—a stroke of genius that redefined what was possible and led to victory.

Move 37 became a symbol of bold, unconventional thinking that reshapes established fields. This is the spirit behind M37 Advisory. We help leaders like you rethink assumptions, discover unseen opportunities, and make transformative, non-obvious plays that deliver outsized impact. Just as Move 37 shifted the game, we help you redefine what's possible for your business.