The Metric Your Organization Never Measures
Innovation Endurance:
What's Your Capacity to Fail?
RISK 4 min read Growth comes from endurance
The metric your organization never measures—and why it determines whether your best ideas survive or die.
WD-40 succeeded on the 40th attempt. But here's the real question: Would your organization have let the chemist get there? Most innovation initiatives die not from lack of talent or resources, but from lack of innovation endurance
the capacity to fail systematically until you learn what works. This article reveals why
"attempt capacity"
should be a strategic choice, not an accident, and how to create conditions where your most promising ideas can actually reach their potential.
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